Social Media advertisement assignment for the New York Institute of Art and Design.
In this project I created a series of social media ads using a text template as well as following the assignment guidelines. For my vector graphics, I wanted to create a frame for the text that both grasps the viewers' attention as well as compliments the raster graphic in the ad. I used the gradient tool to achieve this.
I also wanted to add some form of illustration to each advertisement. I used the pen tool and shape tool to create these illustrations, which were then transported into photoshop as a smart object.
Assignment Guidelines:
Create five different unique designs by introducing different vector and raster imagery into the existing templates.
Technical Requirements
- Submit five (5) social ads in one PSD
- Use one of the provided templates for each ad
- Use one of the supplied images for each ad
- Use one of the provided templates for each ad
- Use one of the supplied images for each ad
Design Requirements
- Use a different complementary color scheme for each ad
- Typographic treatments must be readable and emphasized by imagery
- Use design techniques to apply the same visual style across all ads
- Typographic treatments must be readable and emphasized by imagery
- Use design techniques to apply the same visual style across all ads
Skill Requirements
- Use a smart object that contains an embedded vector graphic for imagery in each ad
- Use the crop tool to non-destructively crop your images
- Apply an adjustment layer or smart filter to every image in order to subdue it.
- Use only non-destructive image editing techniques: smart objects, smart filters, and adjustment layers
- Use the crop tool to non-destructively crop your images
- Apply an adjustment layer or smart filter to every image in order to subdue it.
- Use only non-destructive image editing techniques: smart objects, smart filters, and adjustment layers