This ad campaign was a final project for my NYIAD Graphic Design Course. We were to create an ad campaign for an existing product using Adobe Photoshop.
I chose Coca-Cola and created a different take on their classic bottle by pixelating an image of it. My concept behind this was to create a sense of playfulness, creativity, and brand recognition. This references the success of Coca Cola advertising - the viewer knows it is a Coca-Cola bottle despite being distorted.
I also wanted to reference Coca-Cola slogan history in this marketing campaign. I used a different slogan from different Coca-Cola ad campaigns from 1924 - present.
"Refresh Yourself" - 1924
"Whoever You Are, Whatever You Do, Wherever You May Be, When You Think of Refreshment Think Coca-Cola" - 1939
"Enjoy" - 2000
"Taste the feeling" - 2016
"Real Magic" - 2021
I took inspiration from these slogans and incorporated them with design references to Coke advertisements from the 50s-2000s to create the final outcome of this marketing campaign design.
Technical Requirements
- Include 1 Facebook ad, 1 Instagram ad, and 4 display banners (sized at 300x250, 300x600, 728x90, and 970x250).
- Export files as PNG or JPG
- All deliverables must be under 150k in file size, but at the highest possible quality
Design Requirements
- Use one concept as the basis for all of your deliverables
- Maintain the established visual hierarchy in each deliverable
- Use the correct color mode for each deliverable
- Use masking tools to overlap type and image
- The type must be readable and legible
- Each layout must retain a 10px margin on all sides